Aonic Group, the parent company of nDreams, Megabit, and more, has acquired research tech firm Prime Insights.
Via a press release, the global group of multiplatform tech and gaming companies has now finished its biggest acquisition to date for a total transaction value in excess of $250 million.
The announcement claims that this acquisition is meant to form a “unified, global rewards and data platform” that spans over 50 million consumers, 12 owned and operated consumer brands, and “approximately $300 million” in yearly revenues.
Prime Insights, a research technology firm, operates multiple mobile and web platforms, pushing for an online survey structure for its users. It joins Exmox and Mega Fortuna in a goal to bolster the scale of their platforms, which are comprised of mobile game developers and consumer insights researchers.
Amidst layoffs, Aonic continues its investment and acquisition spree
Currently, Aonic’s portfolio includes multiple game studios, from nDreams to OtherSide Entertainment, the latter being spearheaded by industry veterans Warren Spector and Paul Neurath.
In June 2023, OtherSide and Aonic entered into a “strategic partnership.” Five months later, Aonic acquired nDreams for $110 million in what the studio described as a “landmark” deal for the VR industry. In February of this year, nDreams opened a new VR studio after shuttering two others, months after the company laid off 17.5 percent of workers.
Then, in January 2024, Aonic launched a new publishing arm called Megabit, meant to support its first-party studios and third-party partners. It then culminated its 2024 with a €152 million investment (over $157 million) from Metric Capital Partners and major shareholder Active Ownership. And in April of this year, former Larian UK studio head Arthur Mostovoy was appointed as Aonic’s new head of games.
“This transaction marks a major step in our vision of becoming a dominant global player,” Aonic CEO Paul Schmpp said in today’s announcement. “Bringing together scale, data and technology will be the key to sharpening our competitive edge.”